Analytics

GA4 Events Nobody Sets Up (But Should)

Press play — a video from the screening room.

Swarnil Singhai 30 May 1 min

UTM Taxonomies That Scale Past 100 Campaigns

Field notes — written to be useful, edited to be short.

Swarnil Singhai 24 Apr 1 min

SheetSignal — GA4 to Sheets Digest

Designed, built and shipped — a project from the workbench.

Swarnil Singhai 11 Feb 1 min

Analytics Zero to Dashboard

GA4, GTM and Looker Studio — wired together properly.

Swarnil Singhai 19 Dec 1 min

Fathom — Analytics Without the Creep

Reviewed honestly — I actually pay for this.

Swarnil Singhai 29 Sep 1 min