Creator — Building a Ghost Theme (Work Log)

Back to project

Building Creator, a free open-source multipurpose Ghost theme — documented step by step, in the open.

Build log 27 Jul 2026 1 min read

Part 27 — Adding SEO and structured data (JSON-LD)

Made Creator search- and share-friendly.

The essentials

  • {{ghost_head}} in <head> and {{ghost_foot}} before </body> — Ghost injects meta tags, Open Graph, and JSON-LD automatically.
  • Verified structured data with Google's Rich Results test.

Don't fight Ghost

Ghost already outputs solid schema.org JSON-LD per context — the job is to not break it and to add specifics where useful.

Extras

  • Canonical URLs, sitemap (auto), meta descriptions from excerpts.

Advertisement